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promotional marketing
Promotional marketing is the use of any special offer intended to raise a customer's interest and influence a purchase, and to make a particular product or company stand out among its competitors.
Ultimately, the goal of any promotional marketing campaign is to raise awareness about a product or increase its appeal.
Promotional marketing has the advantage of being valuable to both new customers and existing customers -- it offers new customers a reason to try the product for the first time, while building loyalty in existing customers.
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